MARKETING OPERATIONS FOR B2B TECH BRANDS
Let’s fix your broken operations.
I help marketing leaders fix their broken marketing operations so that they can build a scalable, predictable revenue engine without wasting time and money on trial and error.
You’re in great company.
Trusted by growth, marketing and operations executives at fast-growing B2B tech brands:
See what some of our clients have to say about working with us…
The Problem
Marketing operations is HARD.
Your data is scattered to the winds.
Your most important prospect, customer and product data is fragmented across different systems and different teams.
You can’t make informed strategic decisions.
Your sales process leaks like a sieve.
You know your sales process is leaking, but you don’t know how to plug the holes.
Systems don’t talk and sales and marketing are ready to knife each other if it isn’t fixed.
Your headcount ain’t growing.
You’ve either got no headcount at all, or you can’t grow it.
Strategic operations projects get delayed while you fight mosquito tasks every day.
Why engage a marketing operations consultant?
Clients come to me when:
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They’ve just joined the company and need an expert to evaluate what’s going on with their martech stack
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They’ve got finance looming over their desk asking for proof their martech stack is growing revenue
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They’re ready to scale and need a strategic expert to guide their martech roadmap
01
Chart your path
After a decade of guiding early-stage tech companies, I’ve learned that success starts with a clear vision of your revenue operations future. We’ll dive deep into your current tech stack, processes, and pain points to understand where you are today. Then, we’ll map out a pragmatic roadmap that aligns with your growth goals and budget realities. No cookie-cutter solutions here – just battle-tested strategies tailored to your unique needs and market position.
02
Make confident decisions
Stop second-guessing your martech investments and operational changes. I bring data-driven insights from years of implementing solutions across dozens of high-growth B2B companies. Whether you’re choosing between marketing automation platforms, restructuring your lead management process, or building out your reporting framework, I’ll help you evaluate options through the lens of real-world experience. You’ll know exactly what to prioritize and why.
03
Build for scale
I’ve seen too many companies paint themselves into a corner with quick fixes that become tomorrow’s technical debt. Having guided companies from seed stage through Series C and beyond, I know how to build foundations that flex and grow with your business. We’ll implement scalable processes, establish clear documentation, and create automation that reduces manual work as your pipeline expands. Your operations will become a competitive advantage, not a bottleneck.
04
Grow your revenue
At the end of the day, marketing operations exists to drive revenue growth. By optimizing your tech stack, streamlining processes, and establishing clear measurements, you’ll see improved conversion rates, shorter sales cycles, and better ROI on your marketing spend. My clients typically see 25-40% increases in pipeline velocity within the first six months. More importantly, they gain the operational excellence needed to sustain and accelerate that growth over time.
Services
Platform Implementations
Transform your marketing technology stack from a source of frustration into a powerful revenue engine. I help B2B tech companies select, implement, and optimize essential marketing platforms like Marketo, HubSpot, and Salesforce. With experience spanning dozens of successful implementations, I ensure your systems work together seamlessly while training your team to maximize their potential.
Marketing Operations Strategy
Drive alignment and efficiency across your entire go-to-market motion. I streamline processes between marketing, sales, and customer success to create a unified revenue engine that scales. From lead routing and scoring to opportunity management and customer journey mapping, I implement proven frameworks that eliminate silos and accelerate growth.
Analytics
Turn your marketing data into actionable insights that drive strategic decisions. I help teams move beyond basic reporting to build comprehensive analytics frameworks that demonstrate true marketing impact on revenue. By connecting data across platforms and establishing clear KPIs, you’ll gain visibility into what’s working, what isn’t, and where to invest for maximum ROI.
Hi! I’m Evan 👋
I’m an independent, hands-on, marketing operations consultant and strategist based in Raleigh. Across 10+ years in operations roles I’ve worked for many leading B2B Tech brands, both in-house and client-side.
My goal is to be an extension of your team, challenge assumptions, bring you the strategic knowledge needed to achieve your goals, and build a marketing operations strategy that’s right for your business growth.